Bullet points are used when you need to list 3 or more things. They are great tools for writing marketing or online content because they are quick and easy to scan. In fact our eyes are drawn to bullet points. They are almost irresistible.
But what are the rules around their use?
Bullet points should be short and may contain:
- 1 or 2 words
- A phrase
- A couple of sentences
In a series of bullet points, if any of the points contain a couple of sentences, place a full stop at the end of each bullet point for consistency. Otherwise, bullet points don’t require any punctuation (refer to the above example).
To indicate you are about to start a series of bullet points, use a colon (which looks like this :) just as we have done in the above example.
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