Here’s my golden rule … No-one cares who you are until they believe you can help them!
In practical terms, that means you need to put their needs front and centre in all of your marketing content. To do that, you need to use a very simple, 3-letter word -“You”.
By using “you” in your content, you initiate a conversation with your readers and potential customers. “You” shifts the focus to their needs and shows you understand what they want and how you can help them.
Only then can you talk about why your offering is a great choice. Remember, it’s more about “you” and less about “me”, “we”, “us” or “I”.
For example, this post contains 139 words and the words “You” or “Your” appear 19 times. That equates to 13.7% of the content.
Are you convinced yet?
Looking for words that sell? Speak with Karen from Consider It Done Australia.
Our writers are marketing professionals who specialise in copywriting. That means we can take your marketing ideas and turn them into Words that Sell.