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Today’s Word that Sells is You

Some words are a powerhouse of persuasion. That’s why I call them “Words that Sell”. Today’s Word that Sells is You. Want to attract more
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If enquiries are slowing, should you discount?

When things slow down, do you offer discounts? With my marketing background, I see pricing differently to accountants. Here are my insights on the effects
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Today’s Words that Sell are The Special Things you do

Some words are a powerhouse of persuasion. That’s why we call them “Words that Sell”. This time, we’re talking about more than a word or
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Can customer newsletters grow your business?

With our inboxes constantly filling, it’s easy to assume no-one wants more emails. But customer newsletters that provide great content, still work. Here’s an example
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Today’s Word that Sells is Freedom

Some words are a powerhouse of persuasion. That’s why we call them “Words that Sell”. Freedom! No guilt, no hassle and no restrictions. No wonder
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3 Credibility killers you need to avoid

Whether it’s trying a new café or a new supplier for your business, most sales begin with an online search. But there are 3 credibility
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