Freedom! It’s a powerful term and means different things to different people. When used in marketing, freedom can mean:
- Freedom from guilt so you can eat those scrumptious low fat or sugar free treats
- Freedom to spend more time with your family because a kitchen gadget has dinner under control
- Freedom to go to the beach or spend weekends away because a cleaning or gardening service is looking after you
- Freedom from life’s problems and traffic snarls when you jump into the “right” car
Freedom is the ultimate incentive. It has the potential to resonate and deeply connect with your potential customers.
Could Freedom be a Word that Sells for your business? Give Karen a call to discuss the possibilities.
Looking for words that sell? Speak with Karen from Consider It Done Australia.
Our writers are marketing professionals who specialise in copywriting. That means we can take your marketing ideas and turn them into Words that Sell.
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