According to research published by the Australian Bureau of Statistics last year, only 48.6% of all Australian businesses have a web presence. The same report found only 34% of Australian businesses have a social media presence. That means there’s a lot of room for your blogs and social media posts to capture the attention of your target market.
Hubspot claims businesses that blog drive 55% more traffic to their website and get 126% higher lead growth than businesses without a blog.
Blogs have the power to get you:
- Noticed
- Recommended and
- Shared
Here are 5 reasons why your business should post regular blogs.
- Drive traffic to your website
Fresh content attracts search engines. Blogs are a great way to create new website content, which in turn increases traffic to your website and improves your search engine rankings.
- Say hello to potential customers
Technology has changed the way customers interact with a business. According to CEB Global, on average customers are 57% of the way to a purchase decision before contacting the company. Posting blogs has the power to positively influence your potential customers before they even speak to you.
- Blogs act as touch points
Your website, your competitors’ website, online reviews, and social media platforms all influence your customers’ buying decision. When used well, blogs become key touch points to keep your business top of mind with past, existing and potential customers.
- Keep in touch with current and past customers
Sending regular blogs to your clients shows your business is reliable and helps to continue to grow your relationship with them.
- Build a reputation on social media
Posting blogs on social media helps to create a reputation as an expert in your field. It establishes your presence as a brand authority so you can build a strong relationship with future customers from the start.
If lead generating blogs are part your marketing strategy, contact the blogging experts at Consider It Done Australia – email us now.
