Today’s Words that Sell are Short Paragraphs

If you’re writing marketing content, short paragraphs are fantastic and super hard working. There’s lots of reasons why you should keep your paragraphs short. Here are 5 great reasons:

  1. Short paragraphs make it very easy to scan content to find the information you want – fast!
  2. Short paragraphs create lots of white space on a brochure or screen – making the content look quick and easy to read.
  3. Short paragraphs appeal to our increasingly short attention spans. Now goldfish have longer attention spans than humans (but perhaps that’s an urban myth).
  4. Short paragraphs give content a sense of speed and urgency as we rapidly power through the information.
  5. With our phones being used as our primary source of information, their small screen size turns average length paragraphs into laboriously long reads. So the shorter the paragraph, the more manageable it will look on a small screen.


Looking for words that sell? Speak with Karen from Consider It Done Australia.

Our writers are marketing professionals who specialise in copywriting. That means we can take your marketing ideas and turn them into Words that Sell.

To discover more Words that Sell, subscribe to our monthly newsletter.

Share on facebook
Share on twitter
Share on linkedin

Recent Posts

How do you keep existing customers coming back for more?

Every marketer knows, it’s easier to retain (and make more sales to) existing customers than it is to find new ones. But how do you keep selling to existing customers? Customer newsletters are the answer. Learn why.

Today’s Words that Sell are SAFETY!

Some words are a powerhouse of persuasion. That’s why we call them “Words that Sell”. SAFETY! is a Word that Sells but not in the way you may think. For potential customers, safety is about reducing risk. Read on to discover ways to make your business a safe and obvious choice.

Having trouble recruiting great staff? Check your marketing

Here’s a statement that might surprise you … the way you market your business influences the calibre of employees you hire as well as the types of customers you attract. Discover why.

Today’s Words that Sell are Numbers

Some words are a powerhouse of persuasion. That’s why we call them “Words that Sell”. Even if you’re not a “numbers person”, everyone loves a list. If you include a number in your headline or email subject line, it will attract attention which will determine whether it’s read now or later. Learn more here.

Unless you are an e-commerce business, your website’s Call To Action should be more than “Buy now”. So what do you say?

Important or expensive buying decisions are seldom spontaneous. That’s why marketers and web developers refer to the decision making process as the “customer journey”. So when it comes to your website’s Call To Action, it needs to be more than “buy now.” So what do you say?

Today’s Words that Sell are Urgency

Some words are a powerhouse of persuasion. That’s why we call them “Words that Sell”. If you want to boost your enquiries and sales, inject a little Urgency into your content.