Harnessing the power of numbers

Have you ever noticed how many successful book titles have numbers in them? For example, 7 Habits of Highly Successful People or 9 Keys to Successful Leadership. Including numbers in your headlines has the same effect.

Here are 5 reasons why you should consider using numbers in your headlines.

  1. Increase click-through rates by 20%

When testing click-through rates (CTR), researchers at the Content Marketing Institute found odd numbers achieve a 20% higher click-through rate than headlines with even numbers. The only exceptions are 10, 50, and 100 – these numbers seem to appeal to readers despite being even.

  1. Irregular numbers seem genuine

Irregular numbers are more believable and convincing. For instance, 19.73% is perceived as more trustworthy than 20%. Rounding up or down seems to lose credibility while irregular numbers feel more probable and concrete.

  1. Length matters

Numbers help indicate the length and time required to read marketing materials such as blogs. For example, if you say 3 tips then people know it will be short and quick to read. If you say 100 tips, people will assume it’s long copy and make the decision to read it now, later or never.

  1. Stay honest and truthful

Odd and irregular numbers are powerful but only if they are truthful. Don’t randomly make up numbers to suit your purpose. You should always be honest to cultivate a loyal client base.

  1. Stick to digits

When writing a headline containing numbers, use digits when representing the number instead of writing it out. For example, use 7 Tips rather than Seven Tips.

Naturally increase click-through rates

Look for opportunities to use numbers in your headlines and watch the natural increase in click-through rates.

If you would like to improve the return on your marketing investment, talk to the content writing experts at Consider It Done Australia. Our clients experience higher than average click-through rates (according to MailChimp statistics).

It starts with a conversation so call our team at 1300 789 680 or contact us

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