Words That Sell

Jul17

Some words are a powerhouse of persuasion. That’s why we call them “Words that Sell”. Today’s Words that Sell is Guarantee.

Offering a guarantee means you are reducing the risk of trying your product or service for the first time. It gives potential customers confidence that ...

Jun09

Some words are a powerhouse of persuasion. That’s why I call them “Words that Sell”. Today’s Words that Sell are Why choose us?

If people are interested in your products or service, they are looking for reasons to buy from you. They want to be convinced that their ...

May09

Some words are a powerhouse of persuasion. That’s why I call them “Words that Sell”. Today’s Words that Sell are Subheadings

Subheadings are really important and useful things to include in all your marketing materials including your: Website Blogs Quotes and tenders Customer newsletters Even long ...

Apr09

Some words are a powerhouse of persuasion. That’s why I call them “Words that Sell”. Today’s Words that Sell are Calls to Action

In my opinion, everything – from an email to your website or product catalogue – should have a call to action. Why? Because it tells ...

Mar06

Some words are a powerhouse of persuasion That’s why I call them “Words that Sell” Today’s Words that Sell is A thing – It’s paper!

It may surprise you to know Australian’s love to receive promotional catalogues, brochures, cards and letters. Research has revealed they remain on our desks and ...

Feb09