Unless you are an e-commerce business, your website’s Call To Action should be more than “Buy now”. So what do you say?

Important or expensive buying decisions are seldom spontaneous. That’s why marketers and web developers refer to the decision making process as the “customer journey”. So when it comes to your website’s Call To Action, it needs to be more than “buy now.” So what do you say?

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How to drive 55% more traffic to your website

According to research published by the Australian Bureau of Statistics last year, only 48.6% of all Australian businesses have a web presence. The same report …

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3 Recipes for writing attention grabbing headlines

Some experts say the headline is the icing on the cake. But it’s not. The truth is the headline is the cake! Your headline is …

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