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Italics or Quotes for Book Titles

Do you use Italics or Quotation Marks for titles? Use italics when referring to the title of a book, magazine, journal or newspaper. When you …

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Using apostrophes when the name ends in “s”

The problem with apostrophes (one of these ’) is they are tricky little symbols with lots of uses and rules about location. One of the …

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The Apostrophe (‘) – Does it go before or after the “s”?

Apostrophes (one of these ’) are used in lots of ways which can make it really confusing. As a copywriter, I’m often amazed how creatively …

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Take a Break. Get Creative.

Do you feel guilty taking breaks at work? It’s tempting to power through because our days are so busy and there is always a pile …

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Affect or Effect – What’s the difference?

“Affect” means influence e.g. Wet weather affects my exercise routine.   “Effect” means result e.g. When I finally cleaned my windows, the effect was dazzling. …

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Harnessing the power of numbers

Have you ever noticed how many successful book titles have numbers in them? For example, 7 Habits of Highly Successful People or 9 Keys to …

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