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Price or value? Your quote should work as hard as you do!

Your quote is the last opportunity to “sell” your skills and services to a new customer but most quotes simply focus on price. Worse still, …

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Some words are a powerhouse of persuasion. That’s why we call them “Words that Sell”. Today’s Words that Sell is Easy.

People love convenience and hate effort. In fact, any hint of effort could drive potential customers to your competitors. That’s why “Easy” is a very …

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Some words are a powerhouse of persuasion. That’s why we call them “Words that Sell”. Today’s Words that Sell is Guarantee.

Offering a guarantee means you are reducing the risk of trying your product or service for the first time. It gives potential customers confidence that …

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Some words are a powerhouse of persuasion. That’s why I call them “Words that Sell”. Today’s Words that Sell are Why choose us?

If people are interested in your products or service, they are looking for reasons to buy from you. They want to be convinced that their …

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Some words are a powerhouse of persuasion. That’s why I call them “Words that Sell”. Today’s Words that Sell are Subheadings

Subheadings are really important and useful things to include in all your marketing materials including your: Website Blogs Quotes and tenders Customer newsletters Even long …

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Some words are a powerhouse of persuasion. That’s why I call them “Words that Sell”. Today’s Words that Sell are Calls to Action

In my opinion, everything – from an email to your website or product catalogue – should have a call to action. Why? Because it tells …

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