Your quote is the last opportunity to “sell” your skills and services to a new customer but most quotes simply focus on price. Worse still, …
People love convenience and hate effort. In fact, any hint of effort could drive potential customers to your competitors. That’s why “Easy” is a very …
Offering a guarantee means you are reducing the risk of trying your product or service for the first time. It gives potential customers confidence that …
If people are interested in your products or service, they are looking for reasons to buy from you. They want to be convinced that their …
Subheadings are really important and useful things to include in all your marketing materials including your: Website Blogs Quotes and tenders Customer newsletters Even long …
In my opinion, everything – from an email to your website or product catalogue – should have a call to action. Why? Because it tells …
