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What does whale watching and business have in common?

As business owners, we constantly look forward, setting goals and tracking sales targets. We also look backwards to compare current performance against the same time ...
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Today’s Words that Sell are Questions

Some words are a powerhouse of persuasion. That’s why we call them “Words that Sell”. Here’s a question for you … What type of headlines ...
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Today’s words that sell are SINCERITY

Some words are a powerhouse of persuasion. That’s why we call them “Words that Sell”. By using sincerity in your marketing communications, you’ll attract your ...
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5 Ways to use brochures to grow your business

When it comes to marketing, most businesses focus on their online presence – like their website, social media posts, email and AdWords campaigns. They are ...
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4 Reasons to Use Newsletters as a Customer Retention strategy

Every marketer knows, it’s easier to retain (and make more sales to) existing customers than it is to find new ones. But how do you ...
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Today’s Words that Sell are SAFETY!

Some words are a powerhouse of persuasion. That’s why we call them “Words that Sell”. SAFETY! is a Word that Sells but not in the ...
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