Affect or Effect – What’s the difference?

Affect” means influence e.g. Wet weather affects my exercise routine.
 
Effect” means result e.g. When I finally cleaned my windows, the effect was dazzling.

To check you are using the correct word, try replacing it with the words “influence” or “result”. Then it’s easy to see which word should be used.

Right:  Wet weather influences my exercise routine.
Wrong:  Wet weather results my exercise routine.

Right:  When I finally cleaned my windows, the result was dazzling.
Wrong:  When I finally cleaned my windows, the influence was dazzling.

Have a grammar question? Ask Karen https://www.consideritdoneaustralia.com.au/contact-us/

Proudly sponsored by Consider It Done Australia

Recent Posts

Today’s Word that Sells is You

Some words are a powerhouse of persuasion. That’s why I call them “Words that Sell”. Today’s Word that Sells is You. Want to attract more ...

If enquiries are slowing, should you discount?

When things slow down, do you offer discounts? With my marketing background, I see pricing differently to accountants. Here are my insights on the effects ...

Today’s Words that Sell are The Special Things you do

Some words are a powerhouse of persuasion. That’s why we call them “Words that Sell”. This time, we’re talking about more than a word or ...

Can customer newsletters grow your business?

With our inboxes constantly filling, it’s easy to assume no-one wants more emails. But customer newsletters that provide great content, still work. Here’s an example ...

Today’s Word that Sells is Freedom

Some words are a powerhouse of persuasion. That’s why we call them “Words that Sell”. Freedom! No guilt, no hassle and no restrictions. No wonder ...

3 Credibility killers you need to avoid

Whether it’s trying a new café or a new supplier for your business, most sales begin with an online search. But there are 3 credibility ...