3 Recipes for writing attention grabbing headlines

Some experts say the headline is the icing on the cake. But it’s not. The truth is the headline is the cake! Your headline is the key ingredient in determining whether your blog will be read or ignored. It needs to grab the reader’s attention to ensure your business stands out from the crowd.

Here are 3 headline recipes to get you started

1. Ask questions (My personal favourite)

Headlines that ask questions grab the reader’s attention because subconsciously we answer them with a Yes, No, or Maybe.

It’s okay to get a “No” response. It simply means the reader is not in your target market. It’s the “yes” and “maybe” answers that generate further reading.

Examples of strong headline question are:

  • Are you looking for….?
  • Did you know….?
  • How to….?

2. A special offer

Special offers can trigger urgency, which makes readers want to click now rather than later. A few examples of special offers include:

  • Buy one. Get one free!
  • Save 40% on dresses. Today only!
  • Buy today and save $200 on computers

3. Use numbers

Numbers immediately grab the reader’s attention and odd numbers are more likely to catch their eye. Here are a few examples where numbers are used in a headline:

  • 7 top tips to healthy skin
  • 5 quick tips to blogging success
  • 3 things every investor wants to know

Most of our clients enjoy higher blog opening rates than their industry average (according to MailChimp results).

If you would like help with writing your blogs, contact  the team at Consider It Done Australia to chat about how we may be able to help your business.

For more information on our blog and customer newsletter content writing services, visit

Proudly brought to you by Consider It Done Australia


Recent Posts

Today’s Word that Sells is You

Some words are a powerhouse of persuasion. That’s why I call them “Words that Sell”. Today’s Word that Sells is You. Want to attract more ...

If enquiries are slowing, should you discount?

When things slow down, do you offer discounts? With my marketing background, I see pricing differently to accountants. Here are my insights on the effects ...

Today’s Words that Sell are The Special Things you do

Some words are a powerhouse of persuasion. That’s why we call them “Words that Sell”. This time, we’re talking about more than a word or ...

Can customer newsletters grow your business?

With our inboxes constantly filling, it’s easy to assume no-one wants more emails. But customer newsletters that provide great content, still work. Here’s an example ...

Today’s Word that Sells is Freedom

Some words are a powerhouse of persuasion. That’s why we call them “Words that Sell”. Freedom! No guilt, no hassle and no restrictions. No wonder ...

3 Credibility killers you need to avoid

Whether it’s trying a new café or a new supplier for your business, most sales begin with an online search. But there are 3 credibility ...